MobileLife

Online social networks continue their phenomenal growth and dominate the web as a destination of choice. But, life continues to get in the way of our personal time in front of our PC. Additionally, Majority of these online experiences are passive. You upload something or update your profile and others log in and find it. Of course IM being an exception!

Consumers have spoken and chosen mobile phones as the most personal device - that’s why they are with us all the time. This makes mobile phones the perfect device to keep us connected all the time. Additionally, they also enhance the online passive experience with the immediacy of instant sharing.

This is all great, but the so-called “mobility solutions” in the market today are either constrained by features, network, and/or device limitations. Majority have followed a “bolt-on” text based approach that yields a painful, unappealing user experience.

During our research, young adults indicated a big dislike for all these fragmented mobile experiences. Chat and text through one application, exit and find the next to take a pic and share through another, etc…

These solution providers continue talking about User Experience, but they continue to approach the market with one-off applications and then as an after thought they apply a user experience!

Apple has proven that User Experience should be considered first in a product and then you apply technologies as an enabler. This approach puts the consumer interactions and connectivity desires above all other drivers and you end-up addressing their issues properly.

Our team not only concurs with Mr. Jobs, we consider User Experience and Design as the fundamental building block of our team’s DNA. Experience design is at the heart of our new innovative mobile product - A rich, one-click application with mobile relevant interactive features consumers deem necessary in order to stay connected with their friends and networks anywhere, anytime!

There are those that say that social networking is a fad and it will burst like the dot-com bubble. I disagree!

The concept of Social network is as old as the human race; it has evolved and transformed, it is part of our life and will stay with us as long as we exist. Social Media describes the tools and platform that people use to share opinions, insights, experiences, and perspectives with each other. Online Social Networks are created by the convergence of the human anthropological need to build communities and technology components as the catalyst.

Trends come and go and we will witness other Facebooks and MySpaces that will become the hottest new digital communities. But, online social networking is here to stay. Then the question is; how will these enabling tools change?

In real life, socialization takes place based on common interests and ones’ professional colleagues, friends and family are not detached. Occasionally, there are natural overlaps across various networks as professional acquaintances can also be friends, school mates or family members. Current online models prohibit these cross network pollinations.

The next generation apps are those that allow the freedom of movement and interactions across online social networks. Just as significant will be mobile applications that extend online interactive functions on the go. In a way, both of advances create freedom of connectivity and movement, imitating how real life socialization takes place today.

Here at MobileLife, we’ve taken these trends and applied a mobile relevant user experience to take mobile communities beyond their current narrow focus.