Mobile Social Networking Apps
Online social networks continue their phenomenal growth and dominate the web as a destination of choice. But, life continues to get in the way of our personal time in front of our PC. Additionally, Majority of these online experiences are passive. You upload something or update your profile and others log in and find it. Of course IM being an exception!
Consumers have spoken and chosen mobile phones as the most personal device - that’s why they are with us all the time. This makes mobile phones the perfect device to keep us connected all the time. Additionally, they also enhance the online passive experience with the immediacy of instant sharing.
This is all great, but the so-called “mobility solutions” in the market today are either constrained by features, network, and/or device limitations. Majority have followed a “bolt-on” text based approach that yields a painful, unappealing user experience.
During our research, young adults indicated a big dislike for all these fragmented mobile experiences. Chat and text through one application, exit and find the next to take a pic and share through another, etc…
These solution providers continue talking about User Experience, but they continue to approach the market with one-off applications and then as an after thought they apply a user experience!
Apple has proven that User Experience should be considered first in a product and then you apply technologies as an enabler. This approach puts the consumer interactions and connectivity desires above all other drivers and you end-up addressing their issues properly.
Our team not only concurs with Mr. Jobs, we consider User Experience and Design as the fundamental building block of our team’s DNA. Experience design is at the heart of our new innovative mobile product - A rich, one-click application with mobile relevant interactive features consumers deem necessary in order to stay connected with their friends and networks anywhere, anytime!
Tags: Mobile, mobile social netwoking, MobileLife, social networks, user experience